Blog to gain on the Big Dogs, says Moskowitz

03Oct08

I just love this advice from Robert Moskowitz says small businesses should blog.  Here’s how he puts it: 

One of the most exciting reasons to add blogging to your marketing program, though, is that it helps the little guy even more than it helps the bigger guy.

I do feel like small organizations and companies do have a real advantage over big corporations in terms of blogging.  They can give something a try without having to go through a big bureaucracy to get it through, without having to set off a turf battle or get the lawyers involved.  I think that they can more easily stick their toe in the water.

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